Social Innovation

Autor: Joaquín Garralda, Decano de Ordenación Académica de IE Business School Para algunos directivos, la transparencia creciente es un reto al que se resisten denodadamente. Aceptan a regañadientes las normas que les obligan a dar información sobre unos temas específicos – que consideran superfluos para su...

Written by: Joaquín Garralda, Decano de Ordenación académica de IE Business School Comenzar una frase con la palabra “green” en un ámbito empresarial, es muy fácil que para muchos interlocutores el término que le acompañe sea tachado de “washing”, independientemente del tema al que se refiera...

Gustavo F-Gustavo F-Mazarambroz, Director of Mapfre Foundation Awards One of the most enriching parts of our day-to-day is working with (and for) people who are changing the world – particularly those who dedicate their lives to social impact projects. When these people thank us, we always say...

Author: Joaquin Garralda, Dean of Academic Affairs, IE Business School Danone is one of the very few big companies that have made the effort of becoming a B Corp. Does this mean that it cares less about its investors? In addition, why other big corporations that are...

Laura McDermott, Design Lead, Social Innovation@IE A few weeks ago I lead a Design Thinking workshop for our team in the Social Innovation department. For those of you who are acquainted with Design Thinking, you’ll know that it’s a process that could take anywhere from a...

Author: Poliana Muñoz, Social Innovation@IE Nearly a year ago, we launched the project “Digital Transformation for Inclusive Business Development” aimed at covering a specific gap in the nowadays-technological society. Thanks to IE we are working hard to connect 10 Small Business Owners to online market, giving...

Author: Rossana D’Ornellas, Alumni MVDM The Digital Transformation for Inclusive Business Development was a very rewarding experience. As students, it provided us with hands-on experience with digital marketing: we managed to launch an e-commerce from scratch, coordinate with different stakeholders, use best-known digital tools for artisans...

Author: Jon Oleaga, Professor MVDM, IE University, IE School of Human Sciences and Technology In the IE University, we always try to challenge ourselves in every way. Education is not just about pouring knowledge over the students anymore. It’s not about long lectures where the only speaker is the...

Author: Raúl Rebollo, Te Veo Online “The success comes when I receive a thank you message from the client who bought my handmade earrings for her mother” For the last decade we have lived with a very demanding economic model for businesses. Today the internet allows us access to...

Autor: Andreyna, dueña de Trendy&Green Los autónomos y emprendedores somos uno de los colectivos más desprotegidos por las políticas del Estado, normalmente arrastramos solos con todo lo que tiene que ver con nuestro negocio; e iniciativas como esta nos ha prestado esa ayuda que muchas veces...

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