Fundación Mapfre Awards for Social Innovation finalist projects

On March 26th, nine transformative startups were selected as finalists for the grand final of the  Fundación MAPFRE Awards for Social Innovation, boosted by IE. The awards, which supports initiatives that generate positive changes and impacts society, will hold a contest between three geographical regions—Brazil, the rest of Latin America, and Europe. Among the entries, there were projects focusing on improving e-health, accident prevention and sustainable mobility, and the economics of ageing.

The jury board for each region consisted primarily of social innovation, impact and entrepreneurship ecosystem’s experts, representatives from Fundación MAPFRE and IE University, who assessed the social impact of the startups, their degree of innovation, as well as their practicability.

Between the nine finalist startups, three from each region were selected, from which:


Medicsen (Spain), a startup that aims to improve the life of people with chronic diseases and created the first needle-free drug delivery device; Rosita Longevity (Spain), a coach that helps to increase people’s healthy life expectancy; Mobility Mojo (Ireland), an independent global system that makes hotel accessibility simple.


Fleximedical (Brazil), a mobile and portable healthcare units, tailored for specific needs that allow medical assistance to low-income communities; Labora (Brazil), a platform that provides the technology to breaks down barriers to accelerate the incorporation of talent diversity into companies; ArejaBus (Brazil), a company that designed a hybrid ventilation system that uses the movement of the bus itself to improve the thermal sensation and air quality in urban public transportation.

Rest of LATAM

Tele-Ecografía para todos (Peru), an enterprise that provides remote and asynchronous ultrasound scanning system, allowing pathologies to be diagnosed without the physical presence of a specialist, and thus removes the need for bandwidth; Seniorpal (Colombia), an initiative that aims to use technology to empower the elderly to live life to the fullest by offering them disruptive experiences in multi-generational environments; Wheel The World (Chile), a platform that enables users with disabilities to explore the world without limitations, by allowing them to find and book fully accessible travel experiences.

On May 12th, the jury will name the three most impactful social projects by selecting one winner from each of the three categories, who will each receive 30,000 euros in prizes in the fourth edition. Finalists will receive support, advice and help from IE University coaches who will help them to promote and develop their proposals effectively before the final event.  In addition, all finalists and semi-finalists have been granted access to Red Innova, the global community of social innovators connected to the awards.

Author Bio:

Eduarda Uliana is a Brazilian third year Behavioral and Social Sciences student, behavioral design intern at the IE Center for Social Innovation, research assistant, president of the IE Behavioral Economics club and IE Grants4Impact Challenge jury.

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