Why Designers Should Be Rebels

Written by Laura McDermott, Design Lead at Social Innovation Center@IE

Disruption across industries, increasing market competition, consumers’ rising expectations: these factors threaten most — if not all — brands in the market. For many experts, Human Centred Design (HCD) would be an effective way to create differentiated and value-added solutions.

“Why Designers Should Be Rebels” is an article that was recently published in The Beam magazine by two members of the IE community. Both Laura McDermott and Nadim Choucair studied at IE University and have a keen interest in design, innovation and the Sustainable Development Goals (SDGs).

The article looks at the focus of designers around human needs, and how this scope should be expanded to consider sustainability as one of the core elements of design.

About The Beam Magazine: The Beam Magazine is your tri-annual print publication covering the energy transition and the race to a zero carbon economy. It unites innovators and changemakers in the global Climate Action movement to amplify their voices.

About the Authors:

Laura McDermott is an innovation consultant, born in Dublin and based in Madrid. She is passionate about ethics and social innovation, and works as Design Lead at IE Centre for Social Innovation. Laura graduated from the Master in Customer Experience and Innovation at IE School of Human Science and Technology in 2019.

Nadim Choucair is a Berlin-based innovation consultant, managing ecosystem partnerships at etventure. Founder of “Cabinet”, he was born in Beirut and is a Montréaliste. Nadim graduated from the International MBA at IE Business School in 2015.

Read the Article:

Online via Medium

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