Global goals and profitability, a long-term relationship?

That’s the question, at least for Los 18, a social project of 7 Alumni that have decide to create a non-profit association in order to repeat the first circumnavigation around the world but with a different aim this time. 500 years later they want to perform a world tour but now to spread the spirit of Global Goals and to promote social projects related with those 17 goals for a better world by 2030 drive by UN (

“Entrepreneurship is always a difficult challenge, but if you add the “social” part everything becomes even more difficult,” says Anna Maria Hurtado, one of the founders.

Social innovation, like Los 18, requires an extra effort in order to convince the stakeholders and potential investors that we don’t ask for a donation but for a profitable investment. Because that money, related with a project like Los18, gives the opportunity to improve the reputation and the economic results of the company.

The management of Global Goals has a positive social impact but also a better ROI that you can expect from any other project.

To learn more about Global Goals and social innovation best practices in Spain save the date: March the 14th. Deloitte, Bridge for Billions, Seres Foundation, World Bank, Square Ventures and Los 18 will discuss about sustainable development and social innovation (

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